Villanueva-Weinzierl, Gina and Schlegelmilch, Bodo B. and Ambos, Björn (2013) Puma Prague - Learning from the Sports Shoe Industry. WU Case Series, 7. WU Vienna University of Economics and Business
Stahl, Günter and Lengyel, Andras (2013) Lenovo-IBM: Bridging Cultures, Languages, and Time Zones Becoming a Global Leader (C). WU Case Series, 6. WU Vienna University of Economics and Business
Stahl, Günter and Köster, Kathrin (2013) Lenovo-IBM: Bridging Cultures, Languages, and Time Zones Integration Challenges (B). WU Case Series, 5. WU Vienna University of Economics and Business
Stahl, Günter and Köster, Kathrin (2013) Lenovo-IBM: Bridging Cultures, Languages, and Time Zones An Audacious Deal (A). WU Case Series, 4. WU Vienna University of Economics and Business
Haas-Kotzegger, Ursula and Schlegelmilch, Bodo B. and Ambos, Björn (2013) Ford Motor Company - Learning from the Automotive Industry. WU Case Series, 3. WU Vienna University of Economics and Business
Schlegelmilch, Bodo B. and Villanueva-Weinzierl, Gina and Gabriel, Christoph (2013) Donnie - The Donnie GmbH Case Study. WU Case Series, 2. WU Vienna University of Economics and Business
Brenner, Barbara and Schlegelmilch, Bodo B. and Ambos, Björn (2013) Inside the NIKE matrix. WU Case Series, 1. WU Vienna University of Economics and Business